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iPhone SE sales may be cannibalizing others

May 24, 2016

Via: USA TODAY
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When Apple decided to go small — in size and price — with the iPhone SE, it was a grab for first-time buyers in markets such as China and India.

The strategy, at first blush, appears to have paid off big: iPhone SE sales could hit 30 million units in their initial year of availability, compared with a forecast of 10 million to 20 million, according to a report Monday from market researcher Nomura, one of the first on the 4-inch, $399 phone since it debuted March 31.

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