In early January, Netflix announced its plans to enter virtually every global market (excluding China) by the end of 2016. Besides the fact that viewers from Azerbaijan to Zambia will finally be able to catch up on House of Cards, the expansion confirms Netflix’s ambition to speak to audiences on a global scale.
While global distribution is nothing new in the world of film, for television content, this move encourages programmers to think of audiences beyond national boundaries, thus providing major storytelling and innovation opportunities.
