FIRMS must tread lightly around the subject of their customers’ weight. It is a sensitive subject for many. Still, a lot of organisations would like to be able to size up those who use their services.
MasterCard, a credit-card company, has filed a patent application for what it describes as “a system, method, and computer-readable storage medium configured to analyse the physical size of payment accountholders based on payment transactions, and allowing a transportation provider to apply the physical size of payment accountholders to seating”.
