Verizon will begin offering unlimited data plans to customers starting Monday.
The largest U.S. wireless provider will let customers keep their current plans or opt for an $80 monthly plan, for a single line, with unlimited data, talking and texting. Customers must agree to AutoPay and paper-free billing. Families can also pay $45 per line for four lines (a total of $180).
The move comes amid growing competition in the wireless space. Verizon had been an unlimited plan holdout as T-Mobile and, to a lesser extent, Sprint have gained ground on Verizon and No. 2 provider AT&T with their unlimited offerings.