Snapchat has been evolving rapidly over the past few months by adding features and redesigning the app to boost its appeal, not just with teens, but also older users as part of a campaign for total media domination. And now it has launched a second front: On Monday, it rolled out its much-anticipated ad partner program.
In many ways, Snapchat has been preparing the ground for this move for some time now. It has been working on the ad partner program since the beginning of the year, including an API, or application programming interface, that will make it easier for advertisers to automate their ad buying.
