Yesterday, New Statesman deputy editor Helen Lewis offered a lengthy rumination on why Twitter is having so much trouble attracting and retaining users. The piece is full of good insights, but essentially boils down to this: Twitter may be addictive for its power users, but it confuses and even scares pretty much everyone else.
Lewis is a power user herself, tweeting, she says, around 18 times a day since 2007, and accumulating nearly 50,000 followers. She admits that she enjoys Twitter because she’s winning “a perpetual high-school popularity contest.”
