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Netflix Q2 earnings preview: Web-tracking data shows traffic slumped then rebounded

July 19, 2021


Netflix’s web traffic slumped during the second quarter of 2021, but rebounded toward the end of the period, according to data from analytics firm Similarweb that was shared exclusively with Insider.

The data, which shows unique visitors to Netflix’s desktop and mobile website, suggests that engagement with Netflix waned during the period as the effects of the pandemic subsided in some markets.

Still, the slowdown doesn’t seem like it will last long since traffic started to recover in June, according to the Similarweb data.

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