U.S. consumers feel financially confident as holiday season approaches

October 2, 2018


As the 2018 holiday shopping season approaches, most Americans are feeling pretty good about their finances. The majority of consumers believe the U.S. economy has improved since last year, and 75 percent expect that trend will continue in 2019, according to a survey of 2,021 adult shoppers conducted by Harris Poll for OpenX.

This is good news for retailers and others who benefit from the seasonal spending surge. More than four out of five of respondents said they plan to spend at least as much as they did last year, with 28 percent planning to spend more, 56 percent maintaining 2017’s spending level, and 18 percent planning to spend less.

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